Privacy policy & cookie policy

Here at Multiply we collect information about all visits to our website. We use this information to improve user experience and to support our marketing. Below you can read about what information we collect, how we treat them, what we use them for, and how to contact us about our cookies and privacy policy.

The collection of personal customer information on Multiply takes place within the framework of the legislation and the EU's general data protection regulation (GDPR). Multiply automatically registers IP addresses as well as data about your movements between different pages on the website, if you log in or sign up for our newsletter so we can make it easier for you next time.

In this context, we use analytics tools such as Google Analytics to help us collect statistics about the use of Multiply and improve the experience for you.

Multiply collects information from these five sources:

  • Cookies: When you visit our website, for example IP address country, viewed pages, displayed categories, displayed tags, interaction / clicks, and searches.
  • User behavior and engagement: Communication (email, SMS, direct mail or phone), eg. opening speed, click speed and time spent reading e-mail, sender domain, and type of email client.

The purpose of collecting information serves different areas:

  • Customer Service: In order to perform customer service via email, chat or phone. Answer questions related to your order or previous orders and guide the customer.
  • Marketing: To provide inspiration, product offerings / services and personal recommendations via web, email, SMS, phone and third-party marketing.
  • Customer Experience: To improve customer experience through interaction with Multiply, such as personalizing your experience on Multiply, developing new features, services and products. This also includes managing, protecting, operating, and maintaining our website, system administration and security, and agreeing to aggregate site usage statistics, purchasing, and improving understanding of our customer preferences.
  • Fraud and risk: To prevent fraud and carry out risk assessment.
  • Legislation: To comply with applicable legislation.
  • Profiling

    Multiply creates individual customer profiles based on collected data about you, for example with your donations and information you have provided. We combine and analyze this data with the aim of improving your experience at Multiply and tailoring personal offers and services as well as defining the frequency of communication.

    Data storage period

    We keep your personal information for the period necessary for fulfilling the purposes outlined in the terms unless a longer retention period is required or permitted by law for legal, fiscal or regulatory reasons or other legitimate business purposes. When you visit Multiply, cookies are stored on your computer. A cookie is a small text file stored in your browser to recognize your computer on subsequent visits. There are no personally sensitive information stored in our cookies.

    Virtually all websites use cookies. They are located on your own computer as a help to yourself that helps analyze how the website is used to improve the user experience. In many cases, cookies may be required to provide a particular service on the website. The information in your cookies is sent between your browser and a web server and includes information about user settings, login and how the website is used.

    What are cookies on Multiply used for?


    When you visit Multiply, we collect information about all visits to our website. We use this information to improve your user experience, evaluate the use of individual items on Multiply and to support our marketing.

    Browsing may trigger a service email

    Multiply collects your browsing behavior (e.g., shown categories, brands, products) to improve the communication of relevant products and offers to satisfy you. An example of this collection is the products you have added to your shopping cart where you have chosen not to complete the purchase. This may result in a service email that reminds you of the products you left in your shopping cart.

    Analytical tool

    We use different analytical tools, such as. Google Analytics that helps us collect statistics about the use of Multiply to provide you with a better experience.

    To determine who visits our website, we use cookies to lead demographic and user-related statistics. This allows us to customize and create content and services that match your and other users' interests and wishes. Below you can see the purposes for which cookies are used on Multiply.

    Third party cookies

    Multiply uses a number of third party services on our pages. These services sometimes also use cookies. You can choose to reject third party cookies in your browser by following this link:

    For example, third party cookies use statistics on your Multiply visits, where we use the cookie to know, for example, which pages you visit and how long they are. Here we use the Google Analytics system provided by Google. You can opt out of Google Analytics here:

    Marketing / re-targeting

    Multiply also works with companies to improve our online advertising to ensure that you only show relevant ads. In this regard, we use the following vendors: Facebook, Sales, Youtube, Instagram, and Google.


    On Multiply, a number of technical cookies are required to handle the functionality in multiple locations on Multiply. These cookies are stored when you log in to Multiply. In addition, cookies are stored to keep track of the contents of your shopping cart, your favorites, etc.

    How do I avoid cookies?

    If you do not want to receive cookies, you can either block all cookies, delete existing cookies from your computer or receive a warning before saving cookies.

    We recommend that you read all of our cookie policies thoroughly before you consider making changes to your cookie settings on your computer, as well as reading about cookies on other websites. Changing cookie settings can result in a reduced user experience when you visit our and other web pages.

    You should be aware that if you do not accept cookies, there might be functionality on Multiply that does not work.


    To delete cookies, go to Tools -> Options -> Privacy -> and remove individual cookies or clear your history.

    To block cookies, go to Tools -> Options -> Privacy -> in drop-down menu under History select "Use custom settings for history" -> tick "Always use private browsing mode" and uncheck "Accept cookies from pages ".

    Internet Explorer

    To delete cookies, go to Tools -> Internet Options -> General tab -> Click Delete -> Cookies-> Delete.

    To block cookies, go to Tools -> Internet Options -> Privacy -> Move slider to the top. This is how you block all cookies. -> Click OK.

    Google Chrome

    To delete cookies, click on the Tools button -> Tools -> Clear browsing data -> Delete cookies and other site data -> Clear browsing data.

    To block cookies, click on the Tools button -> Settings -> Show Advanced Options -> Content Settings -> Click "Block all sites from storing data" and tick the "Block third-party cookies and site data" -> Ok


    To delete cookies, click on the Tools button -> Settings -> Security -> Click on "Show Cookies". Here you can either delete cookies from a single domain or remove all cookies.

    To block cookies, click on the toolbar button -> Settings -> Security -> Under "Accept Cookies" select "never".

    Protection of personal data

    Legislation requires your personal information to be kept secure and confidential. We store your personal information on servers with high levels of security, which are located in controlled facilities, and our security is checked regularly to determine whether our user information is handled securely and always taking your rights as a user into account. However, we cannot 100% guarantee security for data transmissions over the internet. This means that there may be a risk that other unauthorised parties gain access to information when data is sent and stored electronically. Thus, your personal information is submitted at your own risk. Personal information is deleted or made anonymous continuously as the purpose for which it was collected ends.

    Your information and the blockchain

    Blockchain technology, also known as distributed ledger technology (or simply ‘DLT’), is at the core of our business. Blockchains are decentralized and made up of digitally recorded data in a chain of packages called ‘blocks’. The manner in which these blocks are linked is chronological, meaning that the data is very difficult to alter once recorded. Since the ledger may be distributed all over the world (across several ‘nodes’ which usually replicate the ledger) this means there is no single person making decisions or otherwise administering the system (such as an operator of a cloud computing system), and that there is no centralized place where it is located either.

    Accordingly, by design, a blockchains records cannot be changed or deleted and is said to be ‘immutable’. This may affect your ability to exercise your rights such as your right to erasure (‘right to be forgotten’), or your rights to object or restrict processing, of your personal data. Data on the blockchain cannot be erased and cannot be changed. Although smart contracts may be used to revoke certain access rights, and some content may be made invisible to others, it is not deleted.

    In certain circumstances, in order to comply with our contractual obligations to you (such as delivery of tokens) it will be necessary to write certain personal data, such as your Ethereum or other cryptocurrency wallet address, onto the blockchain; this is done through a smart contract and requires you to execute such transactions using your wallet’s private key.

    In most cases ultimate decisions to (i) transact on the blockchain using your Ethereum or other cryptocurrency wallet address, as well as (ii) share the public key relating to your Ethereum or other cryptocurrency wallet address with anyone (including us) rests with you.


    The rapid development of the internet means that changes in our processing of personal data may be necessary. We thus reserve the right to update and amend these guidelines for the processing of personal data. If we do, we will of course correct the "last updated" date at the bottom of the page. In case of substantial changes, we will notify you in the form of a visible notice on our websites.

    Contact regarding personal data

    If you want to access the information we hold about you, please contact us at:

    If incorrect data has been registered, or you have other objections, you can contact the same place. You can look at what information about you is registered and you can object to registration under the Personal Data Act. As a visitor, you are entitled to access your collected data categories and you may object to the registration pursuant to the relevant rules in the EU legislation General Data Protection Regulation (GDPR). Upon appropriate request, we will update, change or remove personal information that we control with reservation against violating any legislation.

    We can reject requests that are unreasonable repeated, demand disproportional high technical intervention (e.g. development of a new system or changing existing process substantially), affect another individual's personal data, or requests that are extremely impractical (e.g. information from back-up systems). Any queries regarding this should be directed to customer service via email